The Professional Ski Instructors of America and American Association of Snowboard Instructors (PSIA-AASI), in continued collaboration with premium performance apparel brand FALKE, have proudly unveiled the recipients of the 2025-26 FALKE x PSIA-AASI Education Scholarships and FALKE performance kits. This announcement marks another significant milestone in a partnership dedicated to fostering excellence, innovation, and leadership within the snowsports instruction community, equipping aspiring and current educators with both essential financial aid and high-performance gear to advance their careers and elevate the sport.
The collaboration between FALKE and PSIA-AASI is founded on a shared commitment to technical excellence, holistic wellness, and the mastery of movement – principles central to both elite athletic performance and superior instruction. By providing tangible support, this scholarship initiative directly addresses some of the critical barriers faced by snowsports educators, enabling them to pursue advanced certifications, attend professional development events, and ultimately, enhance the quality of instruction across the nation’s ski and snowboard schools. The program aims not only to support individual professional growth but also to cultivate a new generation of community leaders who will shape the future of snowsports.
The Genesis of a Strategic Partnership: Elevating Snowsports Education
The partnership between FALKE, a global leader in high-quality hosiery and sportswear, and PSIA-AASI, the world’s largest snowsports instruction organization, represents a powerful synergy. PSIA-AASI, founded in 1961, boasts a membership exceeding 32,000 snowsports professionals who are dedicated to developing and promoting the sport through education, certification, and professional standards. Its comprehensive certification system ensures instructors possess the skills, knowledge, and teaching methodologies required to deliver safe, effective, and enjoyable lessons across all disciplines, including alpine skiing, snowboarding, cross-country, telemark, and adaptive snowsports. These certifications are rigorous, requiring extensive training, practice, and evaluation, often involving significant financial and time commitments from instructors.
FALKE, with a heritage dating back to 1895, has established itself as a beacon of innovation and quality in performance apparel. Renowned for its ergonomic designs, advanced material science, and meticulous craftsmanship, FALKE products are engineered to optimize comfort, regulate temperature, and enhance athletic performance, particularly in demanding environments like the mountains. For snowsports instructors, who spend countless hours outdoors in varying conditions, high-performance apparel is not merely a luxury but a crucial tool for maintaining focus, health, and endurance. The brand’s philosophy aligns seamlessly with the values of PSIA-AASI, recognizing that optimal physical well-being and appropriate gear are foundational to delivering exceptional instruction.
The FALKE x PSIA-AASI Education Scholarship program was conceived to bridge the gap between instructors’ aspirations for professional advancement and the practical challenges of achieving them. The costs associated with advanced certification courses, national academy events, and travel can be substantial, often representing a significant hurdle for many dedicated instructors. This scholarship directly mitigates these financial pressures, allowing recipients to focus on their educational pursuits without undue economic strain.
Scholarship Structure and Selection Process: A Commitment to Merit and Impact
The 2025-26 scholarship cycle attracted a highly competitive pool of applicants from across PSIA-AASI’s diverse regions, each demonstrating a profound commitment to their craft, leadership potential, and a clear vision for how the scholarship would impact their professional trajectory. The selection process, typically involving a review by a committee of experienced PSIA-AASI leaders and representatives from FALKE, assesses candidates based on their instructional philosophy, career goals, community involvement, and demonstrated dedication to the snowsports industry.
For the 2025-26 season, ten exceptional snowsports educators were selected to receive the prestigious awards. Each of the ten winners will receive two full FALKE performance kits, comprising high-quality base layers, socks, and other essential apparel designed for optimal performance in cold weather. These kits are invaluable for instructors, providing the necessary warmth, moisture management, and comfort required for long days on the slopes. Beyond the gear, the top three applicants received an additional significant benefit: up to $1,000 reimbursement for education and certification expenses, including travel costs. This financial component is particularly impactful, directly supporting course fees, exam costs, and the logistics of attending specialized training events that are often geographically dispersed.
Celebrating the 2025-26 Scholarship Recipients
The ten winners represent a diverse cross-section of the snowsports instruction community, embodying the dedication and passion that drives the industry. Their achievements span various disciplines and certification levels, highlighting the breadth of expertise within PSIA-AASI.
The recipients of the 2025-26 FALKE x PSIA-AASI Education Scholarships are:
- Tania De La Cruz (Northwest Region): Certified S2 (Snowboard Level 2) and CS2 (Children’s Specialist Level 2) from EagleCrest Snowsport School. Tania’s dual specialization underscores her commitment to both snowboarding technique and effective pedagogy for younger learners, a critical demographic for the sport’s future.
- Steve Dushenko (Eastern Region): Certified S1 (Snowboard Level 1) and FS1 (Freestyle Specialist Level 1) from Smugglers Notch Snow Sport University. Steve’s focus on freestyle instruction speaks to the evolving nature of snowsports and the demand for instructors capable of teaching dynamic, contemporary techniques.
- Carlin Reilly (Rocky Mountain Region): Certified H1 (Alpine Level 1), A2 (Alpine Level 2), and CS2 (Children’s Specialist Level 2) from Beaver Creek Ski and Snowboard School. Carlin’s multi-level alpine and children’s expertise exemplifies the comprehensive skill set valued in high-level mountain resorts.
- Hayley Turner (Rocky Mountain Region): Certified A2 (Alpine Level 2) and CS1 (Children’s Specialist Level 1) from Eldora Mountain Ski Resort. Hayley’s dedication to alpine instruction and early childhood snowsports education reflects the foundational importance of introducing new generations to the sport.
- Audrey Krumenacker (Western Region): Certified A1 (Alpine Level 1) from Diamond Peak Snowsports School. Audrey’s foundational alpine certification marks her entry into the professional ranks, with the scholarship providing crucial momentum for her continuing education.
- Casey Quam (Rocky Mountain Region): Certified S2 (Snowboard Level 2) and CS2 (Children’s Specialist Level 2) from Snowmass Ski & Snowboard School. Casey’s advanced snowboard and children’s certifications demonstrate a high level of proficiency in both technical riding and specialized teaching methods for youth.
- Carley Jordan Turner (Western Region): Certified H2 (Alpine Level 2), CS1 (Children’s Specialist Level 1), and A2 (Alpine Level 2) from Achieve Tahoe. Carley’s affiliation with Achieve Tahoe, a prominent adaptive sports organization, highlights the scholarship’s reach into diverse and inclusive areas of snowsports instruction, underscoring the importance of making snowsports accessible to all.
- *Angeli Feri (Eastern Region):** Certified S1 (Snowboard Level 1), FS1 (Freestyle Specialist Level 1), and CS1 (Children’s Specialist Level 1). As one of the top three applicants, Angeli’s broad skill set across snowboarding, freestyle, and children’s instruction positions them as a versatile and impactful educator.
- *Em Palermo (Northern Rocky Mountain Region):** Certified A1 (Alpine Level 1), FS1 (Freestyle Specialist Level 1), TM1 (Telemark Level 1), and XC2 (Cross Country Level 2) from Big Sky Mountain Sports School. Em’s exceptional range of certifications across multiple disciplines, including telemark and cross-country, truly sets them apart as a multifaceted snowsports professional and a top scholarship recipient.
- *Arianna Asquini (Rocky Mountain Region):** Certified H3 (Alpine Level 3), A2 (Alpine Level 2), and CS2 (Children’s Specialist Level 2) from Snowmass Ski & Snowboard School. As a top three applicant, Arianna’s high-level Alpine Level 3 certification signifies mastery in teaching and technical expertise, making her an exemplary figure in the snowsports education field.
Voices from the Slopes: The Impact of Support
The direct impact of these scholarships resonates deeply with the recipients, as expressed through their personal testimonials. Arianna Asquini, a top three scholarship recipient, shared her profound gratitude: "I am so excited to be a FALKE scholarship recipient! Being awarded this scholarship has allowed me to further my education, and I successfully went through the Children’s Specialist 2 certificate process. With the award, I was also able to attend the Alpine Level III event in Winter Park and have a successful two days. The award has given me a great boost of confidence in my certification pursuit, and I’ve been staying warm and cozy in my new FALKE layers! Thank you, PSIA and FALKE!"
Arianna’s experience vividly illustrates the multifaceted benefits of the scholarship. Her advancement to Children’s Specialist 2 demonstrates a commitment to specialized pedagogical techniques for young learners, a critical area for skill development and retention in snowsports. Her attendance at an Alpine Level III event, a pinnacle of professional development, signifies her pursuit of the highest echelons of alpine instruction. The "boost of confidence" underscores the psychological impact of external validation and support, which can be as crucial as financial aid in an instructor’s journey. Furthermore, the practical comfort provided by FALKE layers speaks to the direct improvement in working conditions, allowing instructors to perform at their best even in challenging mountain environments.
Steve Dushenko, another deserving winner, also highlighted the personal transformation enabled by the scholarship: "In the last two years, I’ve made some serious lifestyle changes and rededicated myself to healthy living. This scholarship has encouraged me to continue on a journey that has made me a better instructor and rider." Steve’s statement goes beyond professional accolades, touching on the holistic wellness aspect that FALKE and PSIA-AASI advocate. For many snowsports instructors, their profession is intertwined with their lifestyle, and support that encourages overall well-being can have a ripple effect, leading to greater effectiveness in their roles and a more sustainable career. This underscores the broader impact of the scholarship, fostering not just skilled educators but also healthy, resilient individuals passionate about their work.
Broader Implications: Elevating the Snowsports Industry
The FALKE x PSIA-AASI Education Scholarship program carries significant implications for the entire snowsports industry, extending far beyond the individual recipients.
- Enhanced Instruction Quality and Safety: By enabling instructors to achieve higher certification levels and access advanced training, the program directly contributes to a more skilled and knowledgeable instructor workforce. This translates into safer learning environments, more effective teaching methodologies, and ultimately, a more positive and enriching experience for snowsports participants. High-quality instruction is a cornerstone for participant retention and growth.
- Addressing Financial Barriers and Promoting Accessibility: The costs associated with PSIA-AASI certifications, which can range from several hundred to over a thousand dollars per level, coupled with travel and accommodation expenses, often pose a significant barrier, particularly for entry-level or seasonal instructors. Scholarships like this democratize access to advanced professional development, ensuring that talent and dedication, rather than financial capacity, are the primary determinants of advancement. This inclusivity can also help diversify the instructor population, bringing in individuals from varied backgrounds.
- Fostering Community Leadership and Mentorship: Scholarship recipients, particularly those reaching higher certification levels, often become informal and formal leaders within their respective snowsports schools and regional communities. They serve as mentors for aspiring instructors, contribute to training programs, and help shape the instructional philosophy of their resorts. The confidence and expertise gained through scholarship-funded education amplify their capacity to inspire and guide others.
- The Critical Role of Performance Gear: While often overlooked, the quality of an instructor’s gear significantly impacts their performance and well-being. Instructors spend 6-8 hours daily in challenging alpine conditions. FALKE’s high-performance kits ensure that recipients are adequately protected from the elements, minimizing discomfort and fatigue. This allows them to maintain focus, energy, and a positive demeanor throughout their demanding workdays, directly benefiting their students.
- Strengthening the Snowsports Economy: A robust and highly skilled instructor base is vital for the health of ski resorts and the broader snowsports economy. Certified instructors are key drivers of new participant acquisition and existing participant retention. By investing in instructors, FALKE and PSIA-AASI are indirectly investing in the growth of lift ticket sales, equipment purchases, and overall resort visitation, creating a positive feedback loop for the industry.
- Promoting Professionalism and Career Longevity: The recognition and support offered by the scholarship elevate the perception of snowsports instruction as a serious, professional career path. This can encourage individuals to commit to the profession long-term, reducing turnover and building a more experienced and stable workforce.
Looking Ahead: Sustaining Excellence
The success of the 2025-26 FALKE x PSIA-AASI Education Scholarship program reinforces the critical need for continued investment in snowsports educators. The partners are committed to sustaining this initiative, recognizing its profound impact on individuals and the industry at large. Future opportunities for aspiring instructors to benefit from this program will be announced next season, coinciding with the opening of other national PSIA-AASI scholarships. Interested candidates are encouraged to regularly visit the PSIA-AASI Scholarships page for updated information and application guidelines.
This enduring partnership between FALKE and PSIA-AASI serves as a powerful model for how corporate and non-profit entities can collaborate to foster professional excellence, support individual growth, and ultimately, ensure the vibrant future of beloved sports like skiing and snowboarding. By investing in the people who teach the sport, they are investing in the passion, skill, and joy that define the snowsports experience for millions worldwide.